Your Business Is Not A Hobby!

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You're treating your business like a

hobby.

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We all do it.

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I'm guilty of it.

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You're guilty of it.

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But the reality is this, there is a

massive disconnect between what you're

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trying to accomplish and what you say are

your goals and what your actions are

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actually creating.

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Now, this can stem from any number of

different things, but the reality is,

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unless you gain control of the fact that

this is indeed a business,

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you are a business owner and you are

diving into making this bigger than it is

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today, you're not gonna get any bigger.

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You're not gonna grow.

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This isn't gonna change.

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So today, I wanna talk about this from the

up close, the real, the reality.

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Here's how it goes for me.

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I am great at a lot of things in my

business.

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I am exceptional at public speaking.

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at getting in front of people, at randomly

asking for opportunities without a lot of

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concern about what the response is going

to be.

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I am confident when I'm in front of a

crowd and I feel great when I'm speaking

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out loud to potential clients.

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I love that part.

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It is what lights me up and so it makes it

easy for me.

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What I don't do well is the back end micro

details that make things seamless.

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make things smooth, make the processes go

really well.

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I am a visionary in my business.

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I am that big picture thinker and that is

fantastic.

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And there are many of you that are going

to be exactly resonating with this right

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now.

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You are that person that has a great

vision of exactly where you're going to go

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and how it's going to look and what it's

going to create for you.

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And that is wonderful.

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But the reality is you also need the other

side.

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And this isn't the only business owner

that has this challenge.

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So you're maybe the visionary and you can

get that big picture thing happening and

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the minutiae details hard, right?

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So things slip through the cracks, things

get missed, things aren't as smooth as

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they could be.

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Or alternatively, you are that person who

is the minutiae detail in your business.

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Every single system has to be perfect

before you can get ready to go.

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There is hesitation in putting things out

in the public and just seeing how they

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work.

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Either way, we are living in this place

of, I know that if I'm struggling with, is

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my business a business or a hobby?

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I know damn well you're struggling too.

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So I want to put in place today a couple

of ideas to hopefully break your brain and

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make you think about what is it you really

want?

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No, for real.

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Not the shit that you tell me when I ask

you that question, but deep down inside,

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are you proud of the way you're showing

up?

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Do you know you could do better?

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Are you maybe just struggling to figure

out how exactly would I do that?

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I was chatting on a friend or chatting on

a call today with a friend who also is a

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business owner.

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And we were both saying that sometimes as

business owners, it would be really nice

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if we had a boss.

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If there was somebody there,

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that would give us the like A, B, C, this

is what you do next, this is the priority

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and go.

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Now, that would be great, but the reality

is we are the only person that's gonna

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show up.

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It's just you.

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You're gonna have support staff, you're

gonna have people to help you, you're

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gonna have outsource, all these things,

right?

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Automation and delegation is key and we

talk about that in the crush formula all

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the time.

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But at the end of the day,

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you are the person who's driving your

business forward or who is driving it half

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-assed.

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And honestly, I live in a place sometimes

where I think, or I know, I could be doing

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better.

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So here's where we're gonna start holding

each other accountable.

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This podcast is meant for shift.

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And one of the things that I know is

really hard is if you think that I'm doing

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everything perfectly, that I don't have

these issues, it makes it maybe hard.

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to identify yourself in the stuff that I'm

saying or just to feel like you could ever

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get there.

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I promise you, you can get to six figures

in your business without having all your

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shit in order.

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I know because I've done it.

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I've done it multiple years in a row, so I

know you can do it too.

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What we need to do is just get

microscopically better, more honed in,

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more precise with exactly what we're doing

and what we're trying to achieve.

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And coming back over and over and over

again to what are the two or three things

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you need to do in your business that are

going to move the financial needle.

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I speak about a lot of different pieces of

a business and all of them are important

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and necessary, but without financial

measures, you are not going to grow.

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If you are not creating sales or

increasing sales or developing bigger,

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better products or opportunities or

offers, or just getting better at selling

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your business, your business will not

grow.

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Not for all the goal planning and all the

land.

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it will not grow.

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So if I know that I need to do better and

I know that you need to do better, here

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are the three things that I do to get my

head right out of my butt and stop doing

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things half -assed.

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And I come back to this on the regular

because I don't anticipate that I'm gonna

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start doing everything perfectly now and

never fall off the wagon, right?

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It's like healthy eating, exercising, you

know.

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not yelling at your kids.

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It's all those things, right?

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We do well, then we do shitty, then we do

well, then we do shitty, and it is okay.

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You are in great company.

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Every single successful business owner on

the planet has felt the way that you're

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feeling right now.

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So instead of staying there, let's come up

with some strategies to get ourselves from

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where we are right now into action, into

actual movement.

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And here are the things that I do.

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There's a couple of straight up basic ones

and then a couple of little tips and

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tricks that I think will help move the

needle in your business and get you back

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on track to this is a jobby, not a hobby.

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Okay, first and foremost, I need to get my

mindset ready.

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And it's funny, for a long time as a

coach, I really struggled with the mindset

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side of things, with the woo -woo piece of

things, okay?

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But the reality is, if you sit down at

your desk in the morning and A, you have

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no idea what you're doing, you don't have

any intention, you don't have any set out

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tasks that you're going to do, and you

feel crappy about all those things, I

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guarantee what you're going to do is

scroll on your phone, clean out your email

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box, flip on Netflix, and organize your

pen drawer.

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So instead of that, I want to encourage

slash pseudo force you.

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to start planning your days ahead of time.

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At the end of the day before, so at the

end of Friday last week, sit down and

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write out what you're trying to

accomplish.

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And this isn't meant to be a to -do list

longer than your arm, okay?

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That's not gonna help, it's not gonna be

beneficial, and you're not gonna get

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anywhere like that.

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Instead, it is what are the three things

that I need to do on Monday that will move

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the needle?

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And Monday afternoon comes,

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three things I need to do on Tuesday to

move the needle.

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And each and every day evaluating what are

the things I need to do, and then most

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importantly, holding yourself accountable.

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Start to trust that you're actually gonna

show up and be the best employee in your

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business.

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You're gonna do the priorities that you've

set out, and you're going to be able to

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track whether or not they're working with,

do I have more clients?

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Am I making more money?

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And is it becoming more and more

profitable?

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So we're planning ahead.

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We are doing the things that make a

difference, not just doing the things to

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say that we worked really hard.

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And this is where those business owners

that maybe aren't the visionary, but are

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the backend and have really great

understanding of systems and processes and

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all of those things.

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If you're great at this, you hide there.

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You do, you hide there.

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You are perfecting this and getting it

ready and editing it and starting it

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again.

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and rewriting that whole email sequence

instead of just sending the whole email

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sequence or going with the landing page,

even if it's not the best, right?

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You are not taking action that is creating

offers.

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So the second piece of that is I want you

to be sure that those three things on your

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list day in, day out are not things that

are back end support type things.

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Instead they are,

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moving the needle on finances and the way

to do that is sales.

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And the way to do that is conversation, is

visibility, is getting out there to your

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audience in a more clear and concise

manner each and every day so that you can

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really create the results that you want.

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So we're gonna stop hiding, we're gonna

stop scrolling, we're gonna plan for our

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next day and then we are gonna follow

through.

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on those actions in our next day so that

we can actually create the results.

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So that's two things, plan and follow

through.

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And the third thing, and this is where I

am going to be leaning in again this week,

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is I need support.

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I need somebody to kick my ass.

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Sometimes I need an external

accountability beyond what I have in place

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right now.

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And so I'm going to be actively seeking

that, actively reaching out to my coach.

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actively reaching out to my peers and

asking for help and giving them an outline

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of what I'm trying to accomplish and

asking them to hold me accountable.

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Now, there is a difference between

accountability and cheerleading.

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Cheerleading comes from a place of

absolutely supporting and loving

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everything that you're doing and making

you feel great and not pushing you but

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supporting you as you go and we need those

people.

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And often those are the people that

perhaps you're not letting in to see the

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whole picture.

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You're not opening all the back doors to

your business, but instead you're just

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sharing the highlight reel and that is

okay.

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We need cheerleaders that are impressed

with what we're doing that boost us up and

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give us confidence.

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There is a time and a place for that and I

want you to lean into those people.

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But then alternatively, you need somebody

that is going to actually push you, that

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is going to say to you, that excuse is

bullshit.

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You said you were gonna do this, you

haven't.

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What is standing in your way?

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What do you need to remove?

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How can I support you?

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And that support does not come in the

place of rubbing your hair and telling you

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you're great.

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It actually comes from the place of being

like, listen, do you want it or not?

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This is some hard talk, right?

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And this hard talk is gonna look different

for everybody.

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I need a swift kick in the ass.

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I need like the guy.

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running behind me and forcing me to run.

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That's how I roll, right?

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That's how I thrive.

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So when I'm looking for somebody for that

kind of support, that's who I'm looking

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for, an ass kicker, if you will, right?

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And I do this for my clients and I

sometimes do it gently and I sometimes do

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it directly and I sometimes do it maybe

harshly, but my goal is never so that they

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create the results I want them to create.

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but instead it's so they create the

results they're seeking.

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And there's time that I have clients that

push back and say like, no, I've changed

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my mind.

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No, I don't wanna do that.

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This is their business.

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They're gonna run it how they wanna run

it.

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That is awesome, right?

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And I support them in their new trajectory

without a doubt.

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So if you are planning ahead, prioritizing

and doing, and then getting somebody to be

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your wingman when it comes to

accountability in a real and true way,

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you will shift your business.

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But all of this stems right back to your

mindset.

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Why do you want this?

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What does creating this business in the

way that you vision it actually change for

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your life?

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Why are you working so hard?

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What is the reason that you get up every

morning and come sit at your desk instead

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of going to do countless other things that

you could do in your life?

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In fact, most of us have countless other

things we should be getting to, right?

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But they're on the back burner because

this is the thing right now.

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This is the thing.

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This is the time you have to develop this

business.

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Your ability to go from where you are

right now to 10Xing your results is

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available to you if you

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take it.

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So I want to encourage you, I want to kick

your ass a little, I want you to lean in

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and say to yourself, my business isn't a

hobby, am I showing up like the CEO?

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Am I showing up like this is truly the

thing that I want to do and that the

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result I seek is actually what I'm going

for?

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Or am I half -assing it?

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And if you're half -assing it, then I get

you, I feel you, half the time I am you.

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this is the message you needed to hear

today.

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This is the thing that's in your ears for

a reason.

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So take that as it is, and for the love of

all things holy, get off your ass and

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let's get working.

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Thank you so much for joining us today on

the podcast.

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Special thanks to my producers and of

course to my assistant, Kelly, who

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literally couldn't do this without you.

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If you like what you heard today, leave us

a comment and a review and share it with

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your friends.

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If you don't like what you heard, then

share it with your enemies or people

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you're trying to beat in business,

whatever.

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Oh, and if you have a suggestion of

somebody who would be great to be on this

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show,

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I am always looking for guests on this

show.

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So reach out to me at sam at

crushprofitcoaching .com and we will chat

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with them.

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Follow me on Instagram.

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In the show notes are all my social

medias, but I'm definitely most active

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over there, okay?

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If you're ready to take the plunge and

join me in She Profit School and get me to

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be your ass kicker when it comes to

actually moving the needle in your

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business, then listen, let's have a

conversation.

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Feel free to reach out to me at Sam, the

Profit Coach on Instagram and we will book

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a call and I will give you a hand.

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All right, catch you next time.