S02 E03 How to Find Business Friends

Get your caffeine and settle down; let's talk about the benefits of networking and how it benefited my coaching clients and me. In this episode, I will share with you a new perspective on networking and how you could create a number of brand ambassadors that are going out on your behalf and sharing what you do in the world so that clients or potential clients will know what you do without even talking to them.

Just a note before anything else, relationship building is not a sneaky way to pitch your services; it will be a long journey. One of the primary key takeaways is to enjoy the process and solidify those 'HI's and HELLOs. Don't be pushy, and create a timeline for the right moment. Another piece of this episode is that after discovering the best ways to network, these relationships should always come from a place of service and value-adding. Take the time to pour into these people, get to know these people, and engage in these relationships.

Lastly, learn how to maintain and sustain those relationships. It would help if you remembered to put them into a schedule where you can follow up on the regular week after week, talking to these people on rotation and building real relationships.

Must-listen Moments:

[02:11] One of the critical components of how I've grown my business over the last four and a half years is that I have nurtured and made a point of creating, maintaining, and developing business relationships with people worldwide.

[05:11] I subscribe to a co-working space and have a community membership that first allows me to go to all of the events they host monthly, enabling me to rub elbows with my ideal client. This has been unbelievably valuable in my business, and I cannot encourage you more strongly to find an environment where your people are and to be around and available for conversations. It's incredible what happens every single time I go into the co-working space.

[10:48] It would help if you did more than Ghosting after you connect, and networking will not work if you set up a one-to-one call and never do anything again. You need to learn to put them into a schedule where you can follow up on the regular week after week, talking to these people on rotation and building genuine relationships.

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