Episode 11

CRUSH 2022 Series (pt 2)

Published on: 28th December, 2021

In this second episode of this four-part series, I’m sharing a very simple money tracking activity that can help you get past your fears and start making business decisions like the badass CEO you are.

Getting a handle on your prior year’s business finances is a key component to knowing what worked, what didn’t, and setting gritty goals for CRUSHing 2022.

In the first episode of this series (Episode 10, CRUSH 2022 pt 1), I asked you to do a time audit so that you have the data to evaluate how much of your time generated money.

Now that you’ve learned how to audit your time, you’ll learn how to audit your business revenue and expenses, which are just fancy words for money in and money out.

Here are some questions to ask yourself:

How much money have you earned? (business revenue i.e., money in)

How much have you spent? (business expenses i.e., money out)

Is it possible to improve either of those categories? (decrease expenses and increase revenue)

In the long run, reviewing your biz finances will benefit you greatly since you need to know what's going on so that you don't waste time and energy on clients or events not worth the effort. When you’re done with this simple money exercise, you’ll have the information you need to discover your best, most profitable clients, and set boundaries around expenses and less profitable clients.

In this episode, listen for:

  • How you can organize your money audit in an easy way with the simplest spreadsheet ever!
  • Understanding where your money is coming from
  • Exploring where to draw the line on spending and receiving money

Must-listen Moments:

[2:58] How much money have you spent over the past year on your business?

[5:13] Assessing both - Expenses and Revenue

[5:48] Which clients are most profitable and which are superstar referral partners?

What in this episode hit home for you? DM me on Insta at https://www.instagram.com/shecollective.biz/

Free Stuff:

You’re invited to book a FREE call with me: https://bit.ly/FreeProfitCall

Want a simple, 8 Step Outline to Profitable Sales Calls? Snag your FREE copy here:

https://bit.ly/8stepstosales

Follow Me:

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https://www.shecollective.biz/

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About the Podcast

She Needs Profit
A kick-ass approach to business growth and life freedom! More profit and less bull*
Want to build and grow a profitable service based business? Are you tired of just breaking even?

With solo episodes focused on sharing business profit coaching gold nuggets and interviews featuring gritty women entrepreneurs, this show will give you strategies around building an offer that gets results without wasting time or energy!

We’ll also talk about why it’s important (and necessary) when scaling a biz from one person operation into something bigger than yourself to lean into understanding the money part of business! And, of course, there will be plenty of real-life examples along the way too because I want you walking away feeling like "I CAN do this!" Not just listening but actually doing it!

I’m your host, Samantha Varner, profit coach and founder of She Profit School. My 16+ years of experience in financial services, public relations, and profit coaching are being poured into this show so you can avoid indecision, frustration, and confusion when it comes to building and scaling your own business.



Email me at sam@crushprofitcoaching.com
and Connect with me on Instagram at: https://www.instagram.com/samtheprofitcoach/

So let's go. Roll up your sleeves...get gritty & let’s create wildly profitable businesses together!

About your host

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Samantha Varner

Sam Varner is a momma to 4 kiddos ages 16 - 10 and she is the founder of CRUSH Profit Coaching. She is a money making business creator for driven female entrepreneurs. Sam has 16+ years in PR & Marketing, Finance Strategy and Business Development. After living in 3 different countries and getting re-qualified to work over and over again Sam decided to create her own business serving women business owners online.
Her mission is to coach women to realize they are capable of changing their financial reality through business ownership.